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Tag Archives: advertising
How ads “hack” our mind
Rule #9: Aim young. Scotiabank’s “Getting There” account for children has been around for decades, seemingly an insider’s benefit for parents who bank with Scotiabank. It is only now that Scotiabank is taking the plunge into deep advertising. Until this … Continue reading
Posted in Deconstructing Commercials
Tagged advertising, children, commercials, media, mini-wheats, sex, sex appeal
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Canadian Police Chase
Rule #7: Tap into Nationalism. This commercial takes place during a Canadian winter, where a police chase has gotten bogged down in the snow. We watch from the perspective of a news channel, and the screen offers a caption below … Continue reading