Tag Archives: advertising

How ads “hack” our mind

Posted on March 11, 2011 by erictronix

Rule #9: Aim young. Scotiabank’s “Getting There” account for children has been around for decades, seemingly an insider’s benefit for parents who bank with Scotiabank.  It is only now that Scotiabank is taking the plunge into deep advertising.  Until this … Continue reading →

Posted in Deconstructing Commercials | Tagged , , , , , , | Leave a comment

Canadian Police Chase

Posted on February 22, 2011 by erictronix

Rule #7: Tap into Nationalism.  This commercial takes place during a Canadian winter, where a police chase has gotten bogged down in the snow.  We watch from the perspective of a news channel, and the screen offers a caption below … Continue reading →

Posted in Deconstructing Commercials | Tagged , , , | Leave a comment