Rule #3: Sex sells. Use sex in proportion to the impact you desire.
The act of succumbing to advertising is a first indication of media colonizing our thought processes.
The above video contains thundering music, stimulating a virile response and saturated with passion. Not only is advertising the ubiquitous commercial communication that takes place all-around us, but sex appeal is existent all throughout it. This commercial is aimed at those adolescents going through their bodily development, and with it, the smell of teen spirit. Fantasy plays a huge part of adolescent development.
The colonization of our culture and of our thought process take place when the ongoing insertion of commercials affects our sensibilities, our psyche and hence our decision making.