Category Archives: Deconstructing Commercials

These pages of the Quintillion Times focus on commercial communications – marketing:
Overt and subliminal messaging delivered on a mass industrial scale to influence the viewer on a daily basis.

These pages seek to deconstruct, examine, and make more concrete to the viewer the end-goals, methods and effects which commercials employ towards the viewer.

How ads “hack” our mind

Rule #9: Aim young. Scotiabank’s “Getting There” account for children has been around for decades, seemingly an insider’s benefit for parents who bank with Scotiabank.  It is only now that Scotiabank is taking the plunge into deep advertising.  Until this … Continue reading

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Billions

Rule #3: Sex sells.  Use sex in proportion to the impact you desire. The act of succumbing to advertising is a first indication of media colonizing our thought processes. The above video contains thundering music, stimulating a virile response and … Continue reading

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Canadian Police Chase

Rule #7: Tap into Nationalism.  This commercial takes place during a Canadian winter, where a police chase has gotten bogged down in the snow.  We watch from the perspective of a news channel, and the screen offers a caption below … Continue reading

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