Author Archives: erictronix

Empire of Illusion: The End of Literacy and the Triumph of Spectacle – A book Review

Empire of Illusion is a narrative describing America’s descent into a fatuous experience of voyeurism and self-satisfaction. The Quintillion Times is a chronicle of how media and emerging media technologies affect our culture and those who live under their influence. … Continue reading

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From Benny Hill to Internet memes: Media continues to inspire the decline of deference

The 1970s saw Benny Hill expressing the sexual revolution on television. He used humour to lay bare the natural urges of men and women that were repressed by the ruling class and religious leaders.  In one pertinent skit, Hill plays … Continue reading

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How ads “hack” our mind

Rule #9: Aim young. Scotiabank’s “Getting There” account for children has been around for decades, seemingly an insider’s benefit for parents who bank with Scotiabank.  It is only now that Scotiabank is taking the plunge into deep advertising.  Until this … Continue reading

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Billions

Rule #3: Sex sells.  Use sex in proportion to the impact you desire. The act of succumbing to advertising is a first indication of media colonizing our thought processes. The above video contains thundering music, stimulating a virile response and … Continue reading

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Canadian Police Chase

Rule #7: Tap into Nationalism.  This commercial takes place during a Canadian winter, where a police chase has gotten bogged down in the snow.  We watch from the perspective of a news channel, and the screen offers a caption below … Continue reading

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Speed and Culture

Though culture is created by humankind, and while it flows from our habits, our industry, our religion, our pass-times, it is ever changing and…is this change speeding up?  What happens when culture becomes less of a reflection of people and … Continue reading

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Mass Media and the Eye

Leonardo Da Vinci called the eye, “the window of the soul”.  It is as though Da Vinci imagined a soul, just peering out at the world from behind human eyes… I imagine Immanuel Kant might say “the eye is our mind’s … Continue reading

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